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The web site states the following, "About Ninos Italian Catering - Online ordering, takeout, and restaurant delivery to Fort Myers, FL." We noticed that the web site stated " Thanks for stopping by! If youre ready to order, enter your zip code and address below." It also said " If this is your first visit, heres how everything works. In the box above, enter your zip code, optional address, and delivery time more info will show you more accurate prices. View the menu and tell us what youd like to order." The header had Ft. Myers as the highest ranking optimized keyword. This keyword is followed by FL, restaurant delivery, and food which isn't as urgent as Ft. Myers. The other words ninoscatering.grubcab.com uses is delivery. deliver is included and will not be understood by search engines.